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Schaumann animal feed.
A fresh appearance for a global brand.

More milk, more meat and better animal welfare – Schaumann has been improving the performance of livestock herds with sustainable feed concepts since 1938. It also enhances the financial results of agricultural entrepreneurs. Schaumann is closely associated with success in the stables. In order to adapt the brand to suit the spirit of the times and to facilitate communications at a global level, the company commissioned to develop a brand book. The brand values were redefined and worded differently. They became so compact that it is now possible to characterise Schaumann in no time at all. The logo and design were adapted to current taste and expectations. Binding design rules were also defined. These express the corporate identity in typical fashion and ensure brand recognition worldwide. As a modern partner for modern animal farmers.