Maximum yields from early to late maturity.
The corn market is large and broad in scope, and German farmers alone can choose from more than 700 varieties. It may appear difficult to explain the differences at first glance. c.i.a.green therefore developed the Saaten-Union concept of ‘maximum corn’, with the product promise of maximum yields from early to late maturity, depending on the intended use and growing conditions. Personification in the form of Max and Maxima Mais generated click-through rates in six figures on online media; c.i.a.green provided full media access for the campaign.