SU Wintergetreide Spot 01

SAATEN-UNION winter grains. Diversity yields better results.

SAATEN-UNION enjoyed top-quality communications with its 2016 winter grain campaign, and c.i.a.green prepared the ground for this. The ‘plant growing business’ concept was implemented in all types of media with the likeable winners, and the campaign created the highest level of brand awareness and acceptance among the target group of professional farmers, especially in print and online formats. Accompanying measures for sales representatives , retailers and members of the press provided additional support for marketing growth.