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Tornado Wire. Animal fencing specialists.

The use of high-tensile steel wire for fencing is standard in the UK, and Tornado Wire is the market leader. The situation in Germany was completely different until 2014. High-tensile fences were rarely used and the British leader was an unknown entity. The task of was to change that. The communication professionals first created a market study, identifying the most promising market segment and developing a targeted communication strategy. A unique offer was released in 2016: interested parties can precisely plan their own fence using a specially programmed app and order all the materials directly online. Everything from one source, and everything from a specialist!